Hardcover ISBN: 0-8027-1718-7 ISBN 13: 978-0-8027- Price: $27.00 304 pages Size: 6-1/8 x 9-1/4 February 2009
Why GM Matters Inside the Race to Transform an American Icon William J. Holstein
"At a time when GM and the domestic auto industry are in acute crisis,
this book makes sense of what has happened--and what should happen next. Bill
Holstein is an extremely knowledgeable and perceptive journalist, and his book is a
must-read for anyone who cares about the future of the American auto industry." Alex
Taylor, Fortune magazine
In November, GM CEO Rick Wagoner appeared before Congress to ask for $25 billion
to bail out the struggling Big Three automakers. To critics like Thomas Freidman and
Mitt Romney, it was a sign that the American auto industry should be led out to
pasture; if the Japanese are better at making cars, they said, then we should let
them do it. To defenders, the loss of the country's largest manufacturing sector
would be an incomprehensible disaster. Nearly every day, the debate rages on the
op-ed pages. Billions of dollars and millions of jobs hang in the balance.
In Why GM Matters , William Holstein goes deep inside GM to show what's
really happening at the country's most iconic corporation. Where critics say that GM
has sat on its hands while the market changed, Holstein demonstrates that GM has
already radically retooled its entire operation, from manufacturing and cost
structure to design. Where pundits say we'd be better off without GM, he shows how
inextricably linked GM and the nation's economy still are: The country's largest
private buyer of IT, the world's largest buyer of steel, the holder of pensions for
780,000 Americans, GM accounts for a full 1 percent of our country's GDP. A dollar
spent on GM has profoundly different consequences from a dollar spent on Toyota.
Following a diverse cast of characters-from Rick Wagoner, the controversial CEO,
to design director Bob Boniface, to Linda Flowers, a team leader on the line in
Kansas City-Holstein examines the state of GM's health and builds a persuasive
argument that GM is essential to our nation's well-being and, with the right
economic climate, ready to compete with Toyota as one of the biggest global
automakers.